Travel agency stocks are under threat from social media marketers, according to a new report by travel agency tracker Instacart.
Instacarts report on Tuesday said that the number of fake offers and scams on social networking sites like Facebook, Twitter and Instagram is increasing rapidly.
“Social media platforms like Instagram are becoming more crowded and more crowded with brands,” said Instacars director of business analysis and innovation, Michael Fournier.
“Instagram is becoming a tool for brands and the consumer to communicate directly with brands and influencers in real time.”
Instacar is based in New York.
Fourniers findings come after Instacares data showed that social media marketing accounted for over half of all social media ad revenue in the US in 2016.
Instaclarts CEO Michael Founier says it is difficult to stop marketers from creating fake offers online, which is why it is critical to understand how they work and what they can be used for.
“Instagram and other social media platforms are becoming increasingly crowded and are being used to create advertising opportunities for brands, such as influencers and celebrities,” said Fourners report.
“This means that social networks and advertisers need to be aware of how these platforms are being utilized by brands and their advertisers to create marketing opportunities.”
Instacart is a social media marketer that provides direct consumer-to-consumer, consumer-focused travel recommendations and offers, and it has more than 10 million users across the world.
The company’s data shows that more than half of Instacare’s ad revenue comes from social platforms, with the most popular social platforms being Facebook, Instagram, Pinterest, YouTube, Twitter, and Snapchat.
Instacar’s Fournies report notes that Instacarthas new study shows that in 2016, fake offers were the number one source of revenue for social media influencers, with an average of 1.25 offers being made per hour.
Fourniers report also revealed that on average, the average time a user spends on social platforms is nearly three hours, which accounts for around 60% of its overall advertising revenue.
“In 2016, the social network business is expected to grow at 7% to $10.4 billion in the United States, up from $8.7 billion in 2015,” said the report.
Instaclars research showed that only about 5% of the social media businesses that make up a third of its revenue come from outside the United Kingdom, Ireland, Australia, or New Zealand.
“The majority of the top 100 social media companies are in Europe, and only two of the countries account for more than a quarter of its total revenue,” said its report.
The report found that on Instagram, the number that created the most offers was Instagram’s Instabiscuit.
Instaclares research also found that only 15% of Instagram ads are paid for in-app, and the company has been working to create a solution for this problem.
InstaClarity also found, that of the more than 100,000 Instagram ads that were created in 2016 that paid in-game in-kind items like gold, gold coins, and in- game cosmetics, only around 2% of those items were paid for with real-world money.
However, Instaclares analysis of Instagram advertising shows that there is a strong correlation between what the user is searching for and what the ad is showing.
For example, a search for “chocolate”, for example, would show up as an ad that was more likely to show up on Instagram if the user was looking for chocolate.
In the US, the most commonly used search terms for the terms “choco” and “chunk” on Instagram are used to describe chocolate, while searches for “caramel” and “.sugar” are more likely searches for sugar.
The research also revealed how social media campaigns can be a valuable way for brands to reach potential customers.
According to Fourner, the majority of social media advertising on Instagram comes from the likes of Instagram influencers.
It is not clear whether the rise in the popularity of Instagram is linked to the growing popularity of Snapchat.
There is also speculation that Instagram will be the next platform to enter the social advertising market, as it is already the number-one social media platform in the world, according the company.
Other social media trends that Fournieri highlighted in the report included: